Prewett’s extends gluten free biscuit range
Prewett’s, the UK’s leading gluten free biscuit brand, has further extended its range to include Milk Free biscuits, ‘indulgent’ All Butter cookies and individually wrapped chocolate coated biscuit bars.
The brand, owned by Northumbrian Fine Foods (NFF), is expecting to double both its distribution points and its retail sales value with the launch.
“These attractively packaged biscuits have been well received by the market,” says NFF’s Business Director David Wood. “We are confident they will appeal to a broad spectrum of consumers and much of the new range features ‘indulgent’ type ingredients such as Belgian chocolate.
“We have already gained a significant number of listings with multiple retailers and have secured an extension to our contract with distributor RH Amar to supply the new products to the impulse and convenience markets.”
The new offerings, which comprise four varieties of All Butter cookies with finest top-end ingredients, four varieties of Milk Free everyday favourite biscuits and a Chocolate Coated Biscuit bar will allow retailers to broaden their ‘Free From’ consumer base, says Wood.
The milk and gluten free range of biscuits which contains everyday favourites such as Choc Chip and Digestive is targeting the 40% of ‘Free From’ category consumers whom require Milk/Dairy Free products. These are often purchased by mums for their children.
The All Butter cookies will appeal to those wanting an indulgent snack. The All Butter cookie range is promoted under the ‘Prewett’s Gorgeously Gluten Free’ strapline.
The gluten free chocolate biscuit bar aptly named ‘Chocoful’ is reminiscent to mainstream products such as the iconic Rocky Bar, and according to Wood, will for the first time deliver a tasty and satisfying new option for gluten free consumers seeking a lunch box or handbag snack.